VMware Campaign Ads
Welcome Change and the Smarter Way to Cloud
April 2021– October 2022
April 2021– October 2022
The VMware "Welcome Change" ad campaign focused on encouraging people to embrace change and envision what could be possible with a shift in mindset, aiming to inspire a proactive attitude towards change and its potential for innovation.
The ads focused on imagery that conveyed the idea of transformation, adaption, and the potential for positive outcomes, reinforcing the objective that VMware, with their enterprise technologies, could give their customers a clear path to success.
Impact
The campaign successfully resulted in a lift of 18 percentage points in brand perception in the US market, with a global brand perception lift of 4.3 percent and double-digit perception lift in key technology solution areas.
The campaign successfully resulted in a lift of 18 percentage points in brand perception in the US market, with a global brand perception lift of 4.3 percent and double-digit perception lift in key technology solution areas.
Concepts + Design + Illustration
Process
Iterations on Singtel partnership
Concept + Design + Illustration
Iterations on Singtel partnership
Concept + Design + Illustration
Final static ads
Concept + Design + Illustration
Concept + Design + Illustration
