The Avanti brand's style focuses on character-driven humor.
Super-sizing the relatable, larger than life characters that appear on their greeting cards and licensed product, along with the use of bold color and graphics, created impactful and engaging visuals. This appealing combination showcased the universality of the humor and made them standouts at the shows.
2017 National Stationery Show
New York City
Role: Exhibit Concept + Design + Project Management
2016 National Stationery Show
New York City
Role: Exhibit Concept + Design + Project Management
Process
Concept boards + floor plan
3D mockups
2014 Licensing Expo
Las Vegas, Nevada
In 2012, Avanti Press, started a licensing program to leverage the Avanti brand's high-impact images that combine compelling characters with funny copy.
The Global Humor Brand® was born.
Role: Exhibit Concept + Design + Project Management
AR mobile app worked with floor graphics to create an interactive, extended brand experience.
Role: Designed AR interactive app
