Identity
ExxonMobil was hosting a free webinar series covering the critical elements for understanding advanced recycling and plastics circularity.
The Ask
Craft a visual theme to be applied to the Exxtend webinar series. The visuals should be fresh and captivating while maintaining a strong alignment with the Exxtend Advanced Recycling Brand. The theme would be featured on various platforms such as social media, webpages, and emails.
Webinar Key Visual: Thin, overlapping gradient circles growing in size represented the three webinars.
Core Motif: The theme used the overlapping, gradient rings and flowing circular forms as the central visual device symbolizing continuity, transformation, and interconnected solutions. The circles echo the recycling process and highlighted the collaborative nature of the series.
Color & Energy: A vibrant gradient palette anchored in Exxtend’s core brand colors, brought energy and depth to the visuals. The gradients shift fluidly to suggest motion and renewal, reinforcing the idea of advanced recycling as a dynamic process.
Application Across Platforms: The visuals were adaptable and versatile, ensuring consistency across channels: Social Media: Bold, cropped circular patterns paired with concise messaging to grab attention. Web: Expansive layouts with layered circles that guide the eye toward key content. Emails: Simplified yet impactful circle motifs that balance clarity with visual interest.
Overall Tone: The design language was modern, engaging, and purposeful, projecting Exxtend’s leadership in advanced recycling while delivering an accessible, captivating experience for audiences.
