A*Press greeting cards from Avanti Press feature bold graphics, vivid colors, and humorous verses.
Created original art and designs, art directed, and shaped card line into award-winning multimillion dollar brand.
Concept + Design + Illustration
Concept + Design + Illustration
Design + Art Direction
Art Direction + Design: Karla Ginzinger
Illustration: Francesca Rizzato
Art Direction + Design: Karla Ginzinger
Illustration: Andy Smith
Collaborated and led in the research, development, design and execution of templates for pop-up interiors of Avanti StandOuts™. Resulting in a successful end product that could be machine die cut, folded and glued, with minimal hand work while minimizing cost.
Card Interior Concept + Design + Art Direction
